Natural Earth Paint was founded in 2011 by professional artist, mom and environmentalist, Leah Fanning. Leah desired to work with truly non-toxic and very high quality art supplies and searched for those products for years. She couldn't find the quality she preferred and finally decided to create the products herself. After realizing that this way of painting created much HIGHER quality supplies than the synthetic, toxic counterparts, she was on a mission to spread the word to artists everywhere in the world.
We, as ImmenZ, found this eco-friendly Gold Green America certificated business and started distribution in Europe since september 2016. There were so many questions made by fine artists to work in a non-toxic way, and conscious mums longing for non toxic and real products to give to their children, that we decided to make a separate website for European clients.
In Europe you can find some art shops and Toy shops selling the Natural Earth Paint products but is could be a huge search while it's still a product which not every art shop is committed to. We like to show you by inspiring you in a direct way that colors do not need to be (unnatural) bright. Natural Earth Paint is earth, clay and it's mineral pigments, which are warm earth shades. Your paintings get those real natural look. Children will find out what real colors are!
Natural Earth Paint continuously spreads the word about the dangers of toxic art supplies for our health, our children’s health and the health of our only planet. Many fine artists are happy to work with these natural paints which gives positive result to their health.
Award-winning and Gold certified Green America business, Natural Earth Paint, uses natural earth and mineral pigments and organic ingredients to make completely safe, sustainable, and beautiful art supplies for children and fine artists. Earth pigments are clay and minerals prevalent in native soils all over the world. By leaving out the preservatives, heavy metal toxins, solvents, synthetics, additives and fillers, our products are of the highest quality - pure, radiant and the most archival and durable paints available.
Packaging of Naturl Earth Paint is eco-friendly and eco-printed. The pigments are in biodegradable bags and goal for 2020 and 2021 is incorporating them all in 100% sugarcane bags.